Overview
In the space of just over a month I was tasked with 3 projects.
I pitched for the work, analysed their current site & competitors and made suggestions based on this.
Whilst working for CF I was the sole UX/UI/Product designer ensuring an end to end process was carried out and results were delivered.
Customer flow project
Challenge: Introduce phone product | tidy up flow | reduce drop-off
​
Problem: Current design was not up to par. Too many customers were bouncing and the checkout flow was messy. On top of that a new product was being introduced.
Solution: Create a help me choose feature, add the phone packages, redefine the homepage & restructure the checkout.
​
Benefit: Aid customer understanding and engagement whilst collating valuable data and insight. Resulting in a more enticing deal and stress free checkout. Higher conversion rate, decrease in bounce rate.
​
Method:
1) Heuristic review, analysis & general suggestions. Working with developers to iron out basic issues and best practices
2) Wireframing & creating a design system
3) Hi Res Prototyping
4) Moderated user testing
