The purpose of this website was to sell more city experiences to customers who have purchased a pass from either The London Pass or Go London (London Explorer). Using their pass numbers, customers can gain access to more in the city such as west end shows, out of town tours, transport and more. 

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This was a brand new website, domain and branding that would sit in the Go City family under The Leisurepass Group umbrella. Therefore in terms of branding it was the intention to keep the navy used across the other brands. The format of the site is still a working progress but aims to excite and entice whilst being heavily reliant on the partner APIs.