Product Landing Page Re-Design
Complete re-design of the PLPs across the entire site based on extensive research into UX & UI concepts. Working closely with business analysts and developers to create the final designs from initial wireframes.
Old Design
New Design
Old Design
New Design
Chooworld Re-Design
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Complete re-design of Chooworld from initial wireframes to finished designs. Working closely with the social team to meet business KPIs. Full working protoypes were created for this project.
Checkout Intercept
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The new checkout designs are aimed to make consumers log in rather than checkout as a guest. The specific requirements were set by the brand, then each journey was mapped out in clear designs.
Journey 1: Registered customer signs in (below)
Journey 2: Registered customer tries to say that they're new.
Journey 3: Registered customer checks out as guest
Journey 4: New customer checkout