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Product Landing Page Re-Design

Complete re-design of the PLPs across the entire site based on extensive research into UX & UI concepts. Working closely with business analysts and developers to create the final designs from initial wireframes.

Old Design

New Design

Old Design

New Design

Chooworld Re-Design

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Complete re-design of Chooworld from initial wireframes to finished designs. Working closely with the social team to meet business KPIs. Full working protoypes were created for this project.

Checkout Intercept

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The new checkout designs are aimed to make consumers log in rather than checkout as a guest. The specific requirements were set by the brand, then each journey was mapped out in clear designs. 

Journey 1: Registered customer signs in (below) 

Journey 2: Registered customer tries to say that they're new.

Journey 3: Registered customer checks out as guest

Journey 4: New customer checkout 

Desktop and Mobile Email builds for all regions

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